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This article shares Zalo's data cleaning and high-value user screening strategies to help companies improve advertising accuracy and cross-border marketing efficiency.
In overseas marketing, multi-platform user screening has become the key for companies to obtain high-quality users. This article explains the screening methods for WhatsApp, Telegram, LINE, Zalo, Binance and Viber, including active user identification, gender and age AI analysis and data cleaning techniques, to help companies accurately acquire customers and improve conversion rates.