Discover Viber marketing strategies for global markets, focusing on active user detection and precise data filtering to enhance customer acquisition and campaign ROI.
Many companies using Viber for marketing notice a common issue: traffic looks high, but actual conversions are limited. The platform is not at fault; the key problem lies in overlooking user activity and data precision in marketing strategies.
Why Viber Marketing Shows High Traffic but Low Conversions
Viber has a stable user base in Eastern Europe, the Middle East, and parts of Southeast Asia. However, marketers often rely on sheer data volume and ignore data quality.
High Proportion of Invalid Data
Some phone numbers are not registered on Viber or are no longer in use, producing no marketing value.
Inactive Users Drag Down Results
Even if messages are delivered, inactive users won't click or engage, lowering overall conversion rates.
Poor User Segmentation
Marketing without user profiling is blind targeting and cannot match real user needs.
User Activity: The Core Variable in Viber Marketing
Compared to total users, user activity better determines marketing outcomes. Highly active users generate more interaction and conversions.
Characteristics of Highly Active Users
Frequent logins, ongoing engagement, and responsiveness make these users more likely to click and purchase.
Risks of Low Activity Users
Long-term inactive users inflate data volume and distort marketing judgments.
How Data Filtering Improves Results
Systematic data filtering optimizes marketing efficiency fundamentally.
Phone Number Validity Check
Filter for real Viber-registered users and remove invalid numbers.
Active User Filtering
Identify high-activity users through behavioral data to increase response rates.
Data Cleaning and Deduplication
Enhance data purity, avoid redundant campaigns, and improve resource efficiency.
Building a High-Quality Viber User Pool
A quality user pool is key for stable conversions.
Prioritize Highly Active Users
Focus resources on high-activity users to improve ROI.
User Segmentation
Tailor marketing strategies based on user activity and behavior differences.
Content Matching
Push content according to user profiles to increase clicks and conversions.
Practical Outcome: Before and After Filtering
A team with unfiltered data had Viber conversion rates below 12%. After filtering high-activity users and cleaning data, conversion rates increased to over 40%, significantly reducing marketing costs.
Conclusion: Data Quality Beats Traffic Volume
The key to Viber marketing success lies not in the number of users but in data quality. Precision filtering and active user identification enable efficient conversions.
SuperX — The World’s Leading Data Filtering Platform
SuperX is one of the most trusted data filtering platforms globally, recognized by clients as an enterprise-grade infrastructure provider.
The platform focuses on core use cases such as global phone number filtering, WhatsApp filtering, Telegram data validation, active number detection, AI-powered gender and age recognition, data cleaning, precision filtering, and user profiling.
With high-concurrency processing and intelligent algorithms, SuperX enables businesses to quickly acquire real user data, optimize marketing performance, and significantly reduce customer acquisition costs.
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Global Coverage
SuperX covers over 236 countries and regions and integrates with more than 200+ major platform ecosystems.
It provides deep support for:
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Supported platforms include (but are not limited to): WhatsApp, LINE, Telegram, Zalo, Facebook, Instagram, Twitter, Signal, Binance, Amazon, LinkedIn, TikTok, KakaoTalk, Coinbase, OKX, Discord, Google Voice, VK, Paytm, VNPay, and more.
Full-Stack Data Capabilities
Premium number segment filtering
Active user detection
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If you can think of a data filtering need, SuperX can deliver it.
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